In an era where money often dictates movement in professional sports, Darcy Moore has made a jaw-dropping decision that defies industry norms and redefines the meaning of loyalty. The Collingwood Magpies captain has reportedly turned down a staggering $135.5 million NIL offer from the NFL’s Chicago Bears, opting instead to remain with Collingwood — a club he’s led with distinction and passion.
A Bold Stand in Modern Sports
Sources close to the situation revealed that the Chicago Bears had aggressively pursued Moore with a record-setting Name, Image, and Likeness (NIL) offer, looking to transition the Australian Rules Football star into an elite-level NFL tight end. The offer reportedly included full relocation support, marketing deals, and a lucrative long-term NFL pathway — the kind of package few athletes would think twice about.
But Moore, known not just for his talent but also his integrity, walked away from the offer.
“I grew up wearing black and white. I’ve bled for this jumper. No amount of money can replace what this club means to me, to my family, and to the community,” Moore said in a statement released by Collingwood this morning.
Why It Matters
Moore’s rejection of one of the largest NIL deals ever proposed to an international athlete is not just a win for the AFL — it’s a watershed moment for sport itself. In a global climate where loyalty is often overshadowed by financial incentives, Moore’s decision is a rare and powerful statement.
It challenges the prevailing narrative that athletes will always follow the money. Instead, Moore has planted a flag in the ground for passion, pride, and long-term legacy.
Collingwood Responds
Collingwood Football Club responded swiftly, hailing Moore’s loyalty as “unparalleled in the modern sporting age.”
“Darcy Moore has reminded us what footy is truly about. It’s about heart. It’s about community. And it’s about standing for something bigger than yourself,” said Collingwood CEO Craig Kelly.
Moore, the son of Collingwood great Peter Moore, has already cemented his legacy as one of the game’s most admired leaders. This decision only elevates his standing — not just among Magpie faithful, but across the entire AFL community.
Global Reaction
The sports world has taken notice. Prominent figures in both Australian Rules Football and the NFL have weighed in on Moore’s decision:
-
Tom Brady tweeted: “Respect. Loyalty like this is rare.”
-
AFL legend Gary Ablett Jr. posted: “Darcy just reminded the next generation what it means to wear the jumper.”
What’s Next?
While Moore remains firmly committed to Collingwood, the global attention surrounding this story is likely to only grow. Marketing analysts predict that Moore may now attract major domestic sponsorships that reward loyalty over flash — a possible counter-narrative to the flashy NIL culture emerging worldwide.