BREAKING NEWS: Former Edmonton Oilers head coach Todd Nelson join Hershey Bears, sent message to Edmonton Oilers coach Kris Knoblauch concerning…see more

Grand Rapids Griffins Head Coach Todd Nelson addresses reporters during a post-game news conference after the Griffins lost to the Syracuse Crunch in an American Hockey League (AHL) Calder Cup Playoff game at the War Memorial Arena in Syracuse, New York on Wednesday, June 7, 2017. Syracuse won 5-3.

In a headline-making return to the AHL spotlight, Todd Nelson, the former Edmonton Oilers head coach and one of the most respected developmental minds in hockey, has officially been named head coach of the Hershey Bears, the AHL affiliate of the Washington Capitals. The move marks a significant win for the Bears — and a fresh opportunity for Nelson to guide the next generation of NHL talent.

But in classic Todd Nelson fashion, his re-introduction to the hockey world came with more than just a press release. During his introductory media availability, Nelson sent a thoughtful — and subtly challenging — message to his former team and current Oilers head coach Kris Knoblauch, who is in the midst of a high-pressure playoff push in Edmonton.

Back in Charge — and Back to Building Winners

Nelson, 54, is no stranger to the Hershey Bears. After leading them to a Calder Cup Championship in 2023, he now returns for a second stint with even more NHL and AHL experience under his belt. Known for his player-first leadership and ability to elevate young talent, Nelson is expected to continue Hershey’s winning culture and reinforce its role as a top pipeline for Capitals prospects.

“This is where I feel at home — developing players, building culture, and chasing championships,” Nelson said. “I’m here to win, but also to shape futures.”

Message to Knoblauch: “You Don’t Just Coach the Players — You Set the Tone for the Organization”

When asked about his time in Edmonton and his thoughts on their current playoff journey, Nelson didn’t hesitate to reflect on the pressure-filled environment in Oil Country — and offered direct words to head coach Kris Knoblauch:

“Kris, you’ve done a solid job taking the reins midseason and keeping the team competitive. But in Edmonton, it’s not just about systems and stars — it’s about setting a tone for the whole organization,” Nelson said. “The players feel it, the fans expect it, and the standard has to come from the top. You’re not just chasing wins — you’re carrying a legacy.”

Nelson’s comments struck a chord, particularly as the Oilers, led by Connor McDavid and Leon Draisaitl, continue to face “Cup or bust” expectations from fans and media alike.

A Legacy That Echoes

Todd Nelson served as interim head coach for the Oilers in the 2014–2015 season, during a transitional period for the franchise. Though his time behind the NHL bench was short, many players credited him with bringing calm and focus to a chaotic situation.

His coaching résumé now includes a Calder Cup with both the Grand Rapids Griffins (2017) and the Hershey Bears (2023), making him one of the AHL’s most decorated current coaches.

What It Means for the Bears — and the League

For the Hershey Bears, the return of Nelson is a massive win. For the NHL at large, it’s a reminder that one of the sharpest minds in the sport is still very much active — and perhaps waiting for the right opportunity to re-emerge on the NHL bench.

As for Edmonton, the subtle challenge from Nelson only raises the stakes. The message was clear: talent can get you to the playoffs — but identity, leadership, and culture win championships.

What’s Next?
With Nelson back in Hershey and the Oilers in the thick of a playoff run, all eyes are now on whether Kris Knoblauch can take the Oilers where Nelson never had the chance to — the Stanley Cup Final.