Trey signs a $27 million endorsement deal with Powerade but, in an act of generosity, donates $11 million to the team for..
In a stunning development both on and off the court, Indiana Hoosiers star guard Trey has signed a $27 million endorsement deal with sports drink giant Powerade — one of the most lucrative NIL (Name, Image, Likeness) deals in college basketball history. But what’s capturing national attention even more than the contract itself is what Trey did next: donating $11 million of his earnings to support his Hoosiers teammates and the broader basketball program.
The junior guard, who has electrified Assembly Hall with his scoring, leadership, and charisma, made the announcement via a press conference held inside Simon Skjodt Assembly Hall, surrounded by teammates and coaching staff.
“Basketball gave me everything,” Trey said, visibly emotional. “This team, this school — they believed in me. I want them to feel what it’s like to be supported the way I’ve been.”
According to sources close to the program, the $11 million will be distributed through a newly created fund aimed at improving team resources, enhancing travel and training conditions, and expanding NIL opportunities for lesser-known teammates. Portions of the donation are also expected to go toward academic support services and community outreach programs tied to the basketball team.
Head Coach Mike Woodson called the gesture “unprecedented,” noting that it “sets a new bar for what leadership looks like at this level.”
“Trey just showed us all that success doesn’t mean forgetting where you came from,” Woodson said. “He’s not just building his brand — he’s building a legacy.”
Trey’s deal with Powerade includes national advertising campaigns, a signature product line, and community initiatives tied to youth sports and education. Analysts say the endorsement deal positions him not only as a future NBA draft pick but as a marketable athlete with rare off-court resonance.
NIL experts say Trey’s move may usher in a new era of athlete philanthropy at the collegiate level — where players are not just earning but actively reinvesting in their programs.
“This isn’t just a headline — it’s a blueprint,” said Marcus Taylor, a sports business analyst. “Trey is redefining what it means to be a college star in the NIL era.”
The Hoosiers, currently on track for an NCAA tournament run, now have more than just momentum — they have a movement.