BREAKING NEWS: Collingwood Football Club Strikes Historic Deal with EA Sports
In a landmark moment for Australian sport, the Collingwood Football Club has announced a groundbreaking partnership with global gaming giant EA Sports, becoming the first AFL team to secure a direct agreement with the company.
The historic deal, confirmed earlier today, marks a significant leap forward in the digital representation of Australian rules football. Under the agreement, Collingwood will receive a 30% revenue share from any in-game content or merchandise associated with the club in future EA Sports titles, positioning it as a pioneer in merging traditional sport with virtual entertainment.
Club president Jeff Browne described the partnership as “a bold new era for Collingwood,” emphasizing the importance of digital engagement with younger audiences. “This collaboration not only extends our reach globally but also cements Collingwood as a leader in innovation both on and off the field,” Browne said.
As part of the deal, EA Sports is expected to include Collingwood branding, player likenesses, and even a virtual MCG experience in upcoming titles. While no specific game has yet been announced, speculation is growing around a new AFL-focused release or inclusion within a broader EA Sports franchise.
Industry analysts say this move could open the floodgates for other AFL clubs to explore similar partnerships, further commercializing the league’s digital footprint. EA Sports spokesperson Lisa Grant praised Collingwood’s forward-thinking approach: “We’re thrilled to partner with such an iconic club. This deal is about more than just gaming — it’s about creating immersive experiences for fans worldwide.”
The announcement has sparked widespread excitement among supporters and the broader gaming community. With the AFL looking to expand its global reach, this partnership could mark the beginning of a new era for the sport’s presence in the virtual world.
Will other clubs follow Collingwood’s lead? Only time will tell.
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