EXCITING UPDATE: Auston Matthews Signs Historic $38 Million Deal with Powerade, Donates $22.8 Million to Charity
In a stunning development that’s sending shockwaves through the sports world, Toronto Maple Leafs superstar Auston Matthews has signed a groundbreaking $38 million endorsement deal with Powerade. This unprecedented partnership not only cements Matthews’ status as a global icon but also represents one of the most lucrative sponsorship agreements in NHL history.
But what truly sets this announcement apart is Matthews’ remarkable act of generosity. In an extraordinary move, the NHL MVP has pledged a jaw-dropping $18 million to a nationwide youth sports development program aimed at providing underprivileged children access to top-tier training, equipment, and mentorship. This initiative is expected to transform the lives of thousands of young athletes across Canada, offering them opportunities that were once out of reach.
As if that weren’t enough, Matthews also donated $4.8 million to a Toronto-based orphanage, providing critical funding for education, healthcare, and recreational facilities. The donation will help expand the orphanage’s programs and improve the quality of life for hundreds of children. His compassion off the ice is quickly becoming just as legendary as his elite performance on it.
“Success isn’t just about what you achieve, it’s about what you give back,” Matthews said during the official announcement. “This partnership with Powerade allows me to do both—elevate my game and invest in the future of others.”
Powerade’s executives hailed the partnership as a perfect match, celebrating Matthews’ authenticity, work ethic, and powerful connection with fans. “Auston embodies everything Powerade stands for—relentless drive, resilience, and impact,” said Powerade’s Global Marketing Director. “We couldn’t be more proud to have him represent our brand.”
Matthews’ leadership extends beyond the rink. He’s leveraging his fame not only to secure his legacy as one of hockey’s greatest but also to bring about real change in the community. With this announcement, he has proven himself a champion not just in goals and assists, but in heart and humanity.
As Leafs Nation roars with pride, Auston Matthews continues to inspire both as a once-in-a-generation athlete and as a true hero off the ice. One thing is clear: his impact is just getting started.