In an extraordinary act of generosity that’s being hailed across the sports world and beyond, New York Knicks star Jalen Brunson has donated his entire $20 million performance bonus and recent sponsorship earnings to support charities focused on homelessness, food insecurity, and veteran assistance.
Brunson, the heart and soul of the Knicks’ resurgence, made the announcement Thursday morning at a press conference held at Madison Square Garden, where he was joined by representatives from several nonprofit organizations who will receive portions of the donation.
“There are millions of people struggling every day — families without homes, kids without food, veterans without support,” Brunson said, visibly emotional. “If I can be a small part of the solution, I have to do it. This is bigger than basketball.”
A Historic Gesture of Giving
The $20 million donation is believed to be one of the largest single charitable contributions ever made by an active NBA player, especially one still on a rookie extension-turned-max contract. Brunson’s bonus stemmed from postseason performance incentives and an exclusive sponsorship agreement with a major national brand, which he redirected entirely to humanitarian causes.
The funds will be distributed across several initiatives, including:
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Coalition for the Homeless (NYC)
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Feeding America
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Wounded Warrior Project
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Local shelters and youth empowerment programs in the Bronx and Brooklyn
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A new initiative called “Brunson’s Bench” — a mobile outreach program providing food, clothing, and shelter access points to those living on the streets of New York
NBA and Knicks Respond
NBA Commissioner Adam Silver praised the move, calling it “a shining example of leadership, empathy, and humanity.”
“Jalen Brunson is not only an All-Star on the court — he’s a true champion off it. His selflessness reflects the best of what the NBA stands for.”
Knicks president Leon Rose added: “We’ve always known Jalen to be a leader and a role model, but this act speaks volumes. It’s rare, it’s genuine, and it’s deeply impactful.”
Fans and the City React
Within minutes of the news breaking, tributes poured in from teammates, fans, and New Yorkers across social media:
“Jalen Brunson just became the most beloved player in NYC since Ewing. Maybe ever.”
“$20 million. That’s not a donation. That’s a movement.”
City officials also expressed gratitude and hinted at possible collaborations between Brunson’s foundation and upcoming city outreach programs.
Brunson’s Message: “This Is Just the Start”
Brunson concluded the announcement with a heartfelt promise:
“This isn’t a one-time gesture. I’m committed to making this a lifelong mission. Success means nothing if you’re not lifting others up with you.”