Cowboys Owner Jerry Jones Challenges Entire Team: ‘How Is the Next Season Going to Be?’ Dak Prescott Responds with Determination

Dallas Cowboys owner Jerry Jones is never one to shy away from the spotlight or a tough conversation, especially when it comes to his team’s performance. Following the Cowboys’ playoff exit this season, Jones posed a direct challenge to his team: “How is the next season going to be?” His words reverberated across the locker room and the league, igniting discussions about the team’s future, including the role of star quarterback Dak Prescott.

Jones’ comments came during a press conference addressing the Cowboys’ 2023 season, which ended with yet another disappointing playoff performance. While the team showed flashes of brilliance, inconsistency, and critical mistakes plagued their campaign. For Jones, the time for reflection has passed, and the focus is now on charting a course forward.

“We have everything we need to compete for a championship,” Jones said. “The players, the coaching staff, the resources—it’s all here. What’s missing is how we execute when it matters. I want every player and coach in this organization to ask themselves: How is the next season going to be? What are we going to do differently?”

Dak Prescott Steps Up

Dak Prescott, who has been the face of the franchise since taking over as the starting quarterback in 2016, didn’t shy away from addressing Jones’ challenge. Prescott, who has faced criticism for his playoff performances and turnover issues, responded with a message of determination and accountability.

“I hear him, and I feel the same way,” Prescott told reporters. “It’s not just Jerry asking that question—it’s the same one I’m asking myself. What do I need to do to ensure we’re not just in the playoffs but winning a Super Bowl? That’s my only focus this offseason.”

Prescott acknowledged the frustrations of Cowboys fans and the high expectations placed on him as the team’s leader. While his regular-season numbers have often been among the league’s best, questions about his ability to deliver in high-pressure situations have lingered. Prescott made it clear that he’s taking those criticisms to heart.

“I know what’s at stake, and I’m ready to put in the work,” he said. “This is about more than one guy—it’s about all of us being better. But it starts with me. I’m committed to improving in every area and making sure we’re prepared for the big moments.”

Offseason Changes Ahead?

Jones’ challenge has also fueled speculation about potential changes to the Cowboys’ roster and coaching staff. Head coach Mike McCarthy is under scrutiny, and Jones hinted that the team might explore significant moves to bolster their chances next season.

“Nothing is off the table,” Jones said. “We’ll evaluate everything, from the draft to free agency, and make decisions that put us in the best position to win.”

As the Cowboys enter the offseason, the pressure is on to deliver results. With Jones setting the tone and Prescott vowing to rise to the occasion, the stage is set for a pivotal year in Dallas. Fans can only hope that 2024 will finally be the year the Cowboys break their decades-long Super Bowl drought.

For now, the question posed by Jerry Jones lingers: “How is the next season going to be?” Only time will tell if the Cowboys have the answer.