In a landmark announcement that cements his legacy both on and off the court, the Denver Nuggets have confirmed that franchise icon and two-time MVP Nikola Jokić is returning to the organization — not as a player, but as a co-owner.
The Kroenke family, longtime owners of the Nuggets, made the historic revelation during a press event at Ball Arena on Thursday morning, officially welcoming Jokić into the ownership group. This makes Jokić one of the few former NBA players in modern history — and the first in Nuggets history — to transition into team ownership.
“Nikola Jokić has meant everything to this franchise — he’s our cornerstone, our champion, our MVP,” said Josh Kroenke, vice chairman of Kroenke Sports & Entertainment. “Today, we’re not just honoring his past. We’re investing in our future — with him at the helm.”
A Champion Returns
Nikola Jokić, who led the Nuggets to their first-ever NBA championship in 2023 and is widely considered one of the greatest centers of all time, retired from professional basketball following the 2024–25 season. Known for his unselfish play, basketball IQ, and deep love for the city of Denver, Jokić now embarks on a new journey as a business leader within the franchise he helped elevate to elite status.
“Basketball gave me everything,” Jokić said, addressing fans and media. “Now it’s time for me to give back — not just as a player, but as a part of the organization. This team, this city, this community — they are part of who I am.”
Ownership Details and Role
While exact financial terms remain confidential, sources indicate that Jokić has acquired a significant minority stake in the franchise. He will serve as both a strategic advisor and global ambassador for the Nuggets, helping shape player development programs, organizational culture, and international outreach.
Team officials confirmed that Jokić will work closely with front office leadership on basketball and community initiatives, particularly in his home country of Serbia and throughout Eastern Europe.
Reactions from the NBA Community
NBA Commissioner Adam Silver issued a statement praising the move:
“Nikola Jokić is not only one of the most uniquely talented players we’ve ever seen — he’s also a man of exceptional integrity and vision. His transition into ownership reflects the evolving future of the NBA, where player empowerment and leadership go beyond the court.”
Former teammates and rivals also took to social media, with Jamal Murray tweeting:
“From MVP to owner. The big fella’s legacy just keeps growing. Let’s goooo!!”
What It Means for the Nuggets
The Nuggets, still competitive in the Western Conference, see Jokić’s involvement as a stabilizing and inspiring force as they navigate the next phase of their evolution.
Team president Calvin Booth said:
“Nikola knows what winning looks like, feels like, and takes. Having his voice at the table is going to elevate everything we do.”