Delaware North Australia has been appointed the official merchandise partner of the Collingwood Football Club, effective November 1, 2024. This collaboration marks a significant expansion of Delaware North’s presence in the Australian sports sector, leveraging its global expertise in licensed products and merchandising.
Collingwood, based in Melbourne, is one of the Australian Football League’s most storied clubs, with a record 45 Grand Final appearances and 16 championships. The club plays its home games at the iconic Melbourne Cricket Ground (MCG), where Delaware North already manages food, beverage, and retail services.
Delaware North’s dedicated merchandising division, launched in 2023, aims to deliver world-class retail experiences to Australian and New Zealand sports fans. The company has also been awarded the contract to manage merchandising for the Melbourne Cricket Club (MCC), operators of the MCG, following a competitive bidding process.
Under this new partnership, Delaware North will oversee the design and operation of Collingwood’s merchandise offerings, including retail outlets at the MCG and online platforms. The collaboration is expected to enhance the fan experience by providing a broader range of high-quality products and improved customer service.
This appointment underscores Delaware North’s commitment to expanding its footprint in the Australian sports industry, building on its longstanding relationships with major venues and sports organizations.