In a stunning and historic development that has sent shockwaves through the NFL and delighted generations of Dallas Cowboys fans, the franchise has announced that Hall of Fame quarterback and team legend Roger Staubach will return to the organization—not as a player or executive, but as a co-owner.
The announcement came during a special press conference at AT&T Stadium, where Cowboys owner Jerry Jones, flanked by family members and Staubach himself, confirmed that the iconic former quarterback will be joining the Jones family in a minority ownership role starting in the 2025 NFL season.
“This is not just a business decision—it’s personal,” said Jones. “Roger Staubach is not only one of the greatest Cowboys of all time, but one of the greatest leaders and competitors the sport has ever known. His legacy has shaped this franchise, and today, we are bringing him home in a new and powerful way.”
A Full-Circle Moment
Roger Staubach, who led the Cowboys to two Super Bowl titles in the 1970s and earned the nickname “Captain America” for his on-field heroics and off-field integrity, is widely regarded as the face of the franchise’s golden era. Since retiring in 1980, Staubach has remained closely tied to the organization and the Dallas community through philanthropic efforts and business ventures.
“This is an emotional day for me,” Staubach said during the announcement. “The Cowboys have always been a part of my heart and soul. To be welcomed back in this role, and to help shape the future of the team I love—it’s beyond anything I ever imagined.”
Details of the Ownership Deal
While financial specifics were not disclosed, it was revealed that Staubach has acquired a minority ownership stake, officially making him the first former Cowboys player to join the team’s ownership group. His role will include strategic consulting, brand ambassadorship, and participation in key organizational decisions.
The move comes amid a broader trend in the NFL of former players taking equity stakes in franchises, reflecting growing emphasis on legacy, identity, and continuity in team leadership.
Reaction from the NFL World
The news was met with universal praise across the football landscape. Cowboys players, alumni, and fans flooded social media with messages of excitement and admiration.
NFL Commissioner Roger Goodell also released a statement: “Roger Staubach embodies the very best of what the NFL represents. His return as a co-owner with the Dallas Cowboys is not only fitting—it’s inspiring. This is a historic moment for the league.”
A New Era in Dallas
As the Cowboys gear up for the 2025 season with playoff aspirations and a new generation of talent, Staubach’s return is being hailed as both a symbolic and strategic move—bringing gravitas, experience, and a deeply rooted connection to the team’s storied past.
“This isn’t just about the past,” Staubach added. “It’s about building a future that reflects everything the Cowboys stand for—excellence, resilience, and unity. I’m honored to help lead the charge.”