Dirk Nowitzki Inks Powerade Endorsement Deal, Donates $24.7 Million to Community and Orphanage
Dallas, TX – In a stunning blend of business and benevolence, Dallas Mavericks legend Dirk Nowitzki has signed a high-profile endorsement deal with global sports drink giant Powerade. While the deal is a landmark in itself, what truly stole the spotlight is Nowitzki’s next move—donating a staggering \$24.7 million of the proceeds to support community development programs and orphanages in Texas and abroad.
The 14-time NBA All-Star and 2011 NBA Champion, revered not just for his basketball prowess but also for his humility, made the announcement during a heartfelt press conference Tuesday morning in Dallas.
“Partnering with Powerade is exciting, but giving back to the communities that supported me throughout my career means even more,” said Nowitzki. “This donation is about creating real opportunities, nurturing kids, and making sure no child is left behind.”
The donation will be distributed through the Dirk Nowitzki Foundation and will focus on funding youth education, sports programs, and infrastructure for underserved neighborhoods. A significant portion will also go directly to orphanages in Texas, Germany, and developing countries where the foundation has longstanding initiatives.
Powerade executives praised Nowitzki’s generosity, calling it a reflection of the values their brand seeks to embody. “Dirk represents resilience, excellence, and heart—everything Powerade stands for,” said Lisa Mitchell, VP of Global Marketing at Powerade. “His decision to turn a major endorsement into a lifeline for thousands is beyond inspiring.”
Fans and former teammates took to social media to hail Nowitzki’s latest move, describing it as “vintage Dirk”—quiet, powerful, and game-changing.
As he continues to make waves off the court, Dirk Nowitzki once again proves that true greatness is measured not just in points and trophies, but in the lives changed along the way.