BYU Cougars and the NCAA community are overjoyed as coach Kalani Sitake announces making rising star LJ Martin the..
Jubilation swept through Cougar Nation today as head coach Kalani Sitake officially named sophomore standout LJ Martin the starting running back for the BYU Cougars — a decision that has fans, teammates, and the broader NCAA community buzzing with excitement.
“This young man has earned it every step of the way,” Sitake said during a press conference at the Student Athlete Building. “His work ethic, his maturity, and his explosive playmaking make him the kind of back you build an offense around.”
Martin, who showed flashes of brilliance throughout his freshman campaign, impressed coaches during spring camp with his vision, power, and versatility. Though still early in his collegiate career, his poise and production have already drawn comparisons to BYU legends of the past.
At just 19 years old, Martin has emerged as a dual-threat option — capable of lowering his shoulder for tough yardage or slipping out for a clutch reception. His ability to read defenses and find seams in traffic has reportedly made him a favorite in the running back room and earned the trust of the offensive line.
“LJ is special,” said senior quarterback Cade Fennegan. “He’s got that quiet fire, the kind you don’t see until it’s third-and-long and you need someone to make a play. He doesn’t talk much, but when he runs, he speaks volumes.”
BYU’s offense has been searching for a consistent backfield identity since its move to the Big 12. With Martin’s promotion to the starting role, many analysts believe the Cougars now have the kind of dynamic rushing weapon that can balance their playbook and take pressure off the passing game.
Fan response has been nothing short of euphoric. Social media lit up following the announcement, with hashtags like #LJTime and #GoCougs trending across Utah. Even former players and coaches weighed in, applauding Sitake for putting faith in youth and rewarding performance over pedigree.
“I’m just grateful,” Martin said, surrounded by teammates after practice. “This program believed in me, and I’m going to do everything I can to make Cougar Nation proud.”
With fall camp approaching and expectations mounting, the spotlight is officially on LJ Martin — and if early signs are any indication, he’s more than ready for the moment.