BREAKING: New Orleans Saints Star RB Alvin Kamara signs $27 million endorsement deal with Powerade, but in an act of generosity, donates $11 million to the Saints to Transform..

New Orleans Saints Star RB Alvin Kamara signs $27 million endorsement deal with Powerade, but in an act of generosity, donates $11 million to the Saints to Transform..

In a bold move that highlights both his rising star power and deep loyalty to his team, New Orleans Saints running back Alvin Kamara has signed a $27 million multi-year endorsement deal with Powerade — one of the largest endorsement packages ever secured by an NFL running back. In an extraordinary act of generosity, Kamara is donating $11 million of that payout directly to the New Orleans Saints to fund a sweeping transformation of the team’s training and recovery facilities.

The deal with Powerade positions Kamara as the brand’s lead NFL ambassador, with a campaign set to launch this summer focused on resilience, individuality, and peak performance — themes that closely mirror Kamara’s persona on and off the field. Sources close to the negotiation say the agreement includes not only national ad placements but also community initiatives in both New Orleans and Kamara’s hometown of Atlanta.

But it’s Kamara’s personal decision to give back to the Saints that has turned heads across the league. The $11 million donation will fuel a long-overdue overhaul of the team’s Metairie-based facility, including the installation of state-of-the-art recovery suites, revamped locker rooms, expanded nutrition stations, and mental wellness centers for players and staff. The Saints confirmed the project will begin in the offseason and will be named “The AK41 Performance Complex” in honor of Kamara’s contribution.

“This isn’t just about football,” Kamara said in a team-released video. “It’s about legacy, and about making sure every player who walks through those doors has the tools to be their best — mentally, physically, and spiritually.”

Saints head coach Dennis Allen praised Kamara’s gift as “one of the most selfless and forward-thinking acts I’ve seen in professional sports.” Team owner Gayle Benson echoed those sentiments, noting that Kamara’s commitment to the franchise “goes far beyond the field — it lives in the hearts of this city.”

A five-time Pro Bowler and one of the league’s most dynamic offensive threats, Kamara has long been known for his individuality, philanthropy, and community engagement. This latest gesture only adds to his growing reputation as a player who views leadership through both performance and principle.

Kamara’s move has drawn praise from fans, teammates, and NFL legends alike. Social media has lit up with messages applauding his humility and foresight, with many calling him a “franchise cornerstone” in every sense of the word.

The Saints plan to unveil the first phase of the facility renovation in early 2026, with Kamara’s involvement continuing through design and planning. The project stands as a testament to what’s possible when success is shared — and when athletes give back not for attention, but for transformation.