BREAKING NEWS:In an explicit turn of events the Colorado Avalanche Talented player Gabriel Landeskong signs $22 million endorsement deal with Powerade,but in a generous act donates $12 million to the Colorado Avalanche to support the…
In a powerful blend of business acumen and heartfelt philanthropy, Colorado Avalanche star Gabriel Landeskog has signed a landmark ,$22 million endorsement deal with global sports drink giant Powerade. The announcement, which sent ripples through both the sports and marketing industries, highlights not only Landeskog’s marketability as a top-tier athlete but also his deep commitment to community and team.
What makes this deal even more extraordinary is what followed: Landeskog has pledged $12 million of his endorsement earnings toward the renovation of Ball Arena, home of the Colorado Avalanche. The contribution will help fund upgrades to player facilities, fan experience enhancements, and cutting-edge training resources — a move being hailed as unprecedented by an active player.
“This team has given me everything — my career, my family, my identity,” Landeskog said in a press release. “Investing back into the Avalanche and our fans is the least I can do.”
In another remarkable gesture, Landeskog is donating \$4 million to a network of Colorado-based orphanages, aiming to support education, mental health services, and youth development programs. The remaining \$6 million will reportedly go toward personal initiatives, including youth hockey programs and sustainable development projects.
The $22 million deal is one of the largest endorsements ever signed by an NHL player, placing Landeskog among the league’s most influential figures both on and off the ice.
Powerade officials praised Landeskog’s leadership, calling him “a model of what it means to be a champion — not just in sports, but in life.”
With his selfless gestures and renewed commitment to Colorado, Landeskog has once again proven that greatness extends far beyond the rink. His actions have ignited inspiration across the league, setting a powerful example for athletes worldwide.
What’s next for the Avalanche captain? Only time will tell — but Colorado fans know they have a true legend
in their midst.