BREAKING NEWS: Nebraska Huskers Football Strikes Historic Partnership with EA Sports
Lincoln, NE – April 29, 2025 — In a groundbreaking move that’s sending shockwaves through the world of college athletics and gaming, the Nebraska Cornhuskers football program has announced a historic partnership with EA Sports. This landmark deal makes Nebraska the first Big Ten NCAA team to sign a direct agreement with the video game giant, setting a new precedent for collegiate sports branding and digital engagement.
The partnership includes a revenue-sharing component, with Nebraska securing an unprecedented 30% share of all profits generated from in-game content, merchandise tie-ins, and digital likenesses associated with the team. The deal also includes exclusive rights for EA Sports to feature Nebraska’s Memorial Stadium in enhanced virtual reality formats and next-generation gaming platforms.
“This is more than just a contract — it’s a transformational step for our program,” said Nebraska Athletic Director Trev Alberts. “We’re proud to be the first movers in what will likely become a new model of partnership between NCAA athletics and the gaming industry.”
As part of the agreement, EA Sports will work closely with Nebraska athletes on NIL (Name, Image, and Likeness) opportunities, offering custom avatars, player-specific content, and behind-the-scenes documentary-style features. The first rollout of Nebraska-themed content is expected to launch with EA Sports College Football 25, scheduled for release this summer.
Experts see this deal as a major win not only for Nebraska but for collegiate athletics at large, potentially paving the way for other programs to seek similar direct partnerships. With college athletes now able to profit from their personal brands, this deal highlights how universities can leverage their historic legacies in the modern digital era.
Further details about the financial structure and future collaboration will be unveiled in a press conference later this week.
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