EXCITING UPDATE: Former South Carolina basketball Superstar Aliyah Boston, now in the WNBA has signed a groundbreaking $68 million endorsement deal with Powerade,In a remarkable display of generosity, She has donated $18 million to the program and $9.8 million to an orphanage, solidifying her legacy both on and off the court,Securing a…
In a groundbreaking moment for women’s sports, former South Carolina basketball standout and current WNBA star Aliyah Boston has signed a record-breaking $68 million endorsement deal with Powerade. The deal, one of the largest ever for a female athlete, not only cements her status as a commercial powerhouse but also signals a major step forward in equity and recognition for women in professional basketball.
Boston, who now plays for the Indiana Fever, has been a force on and off the court since her college days, leading the South Carolina Gamecocks to a national championship and earning multiple national player of the year honors. Her talent and charisma have made her a fan favorite and a role model for aspiring athletes around the world.
In a heartwarming show of generosity, Boston is putting her success to work for others. She has pledged $18 million from the deal to the University of South Carolina’s women’s basketball program, helping provide scholarships, improve facilities, and ensure future players have the resources to succeed. Additionally, she is donating $9.8 million to a local orphanage, aiming to support education, healthcare, and development programs for underprivileged children.
Boston’s actions demonstrate a deep commitment to giving back and creating lasting impact. “Basketball has given me so much,” she said in a statement. “It’s important for me to uplift the communities and people who supported me along the way.”
This historic partnership and her generous contributions solidify Aliyah Boston’s legacy not just as a basketball icon, but as a transformative figure in sports philanthropy. With her star continuing to rise, Boston is redefining what it means to be a champion both on and off the court.