Jordan Kyrou Signs $22 Million Powerade Endorsement Deal, Donates $16.5 Million to Community Causes
ST. LOUIS — In a remarkable turn of events that blends athletic achievement with heartfelt generosity, St. Louis Blues right wing Jordan Kyrou has signed a lucrative \$22 million endorsement deal with Powerade. However, rather than simply basking in the financial windfall, Kyrou is turning heads across the hockey world and beyond with his philanthropic commitment.
The 26-year-old NHL star has pledged a staggering \$16.5 million of his endorsement earnings to support two major causes close to his heart. In a bold and unprecedented move, Kyrou has donated \$12 million directly to the St. Louis Blues organization to support renovations of the Enterprise Center — the team’s home arena. The funding will help modernize facilities, enhance fan experiences, and ensure the team continues to play in a world-class environment.
“This city and this team have given me so much,” Kyrou said during a press conference. “Helping upgrade the Enterprise Center is my way of saying thank you and investing in our shared future.”
In addition, Kyrou is contributing \$4.5 million to establish a shelter for homeless youth in the St. Louis area. The facility will provide temporary housing, educational resources, and career support for at-risk young people. The shelter, set to open next year, will be named “Kyrou House” in honor of his initiative.
Powerade also praised Kyrou’s humanitarian vision, with a spokesperson noting, “Jordan represents everything we stand for — strength, resilience, and compassion. We’re proud to have him as our newest ambassador.”
Blues fans, civic leaders, and teammates alike have applauded Kyrou’s generosity, hailing him not just as a star athlete but a true community leader.
With this bold gesture, Jordan Kyrou has proven that while his talent shines on the ice, his impact off it may be even greater.