In an explicit turn of events the Canterbury Bulldogs’ Captain Stephen Crichton signs $22 million endorsement deal with Powerade,but in a generous act donates $12 million to the bulldogs to…
In a stunning turn of events, Canterbury Bulldogs captain Stephen Crichton has signed a record-breaking $22 million endorsement deal with global sports drink brand Powerade. The multi-year agreement makes Crichton one of the highest-paid athletes in the NRL through sponsorship, marking a significant milestone both for the star player and the sport.
What has captured even more attention than the lucrative contract, however, is Crichton’s extraordinary generosity in its aftermath. Demonstrating unwavering loyalty and community spirit, the Bulldogs skipper has pledged \$12 million of his endorsement earnings to support the ongoing renovation of Belmore Sports Ground, the spiritual home of the Bulldogs. The contribution is expected to fast-track the stadium’s development and improve facilities for players and fans alike.
In another heartwarming move, Crichton announced a \$4 million donation to a national network of orphanages, aiming to provide better housing, education, and mental health support for vulnerable children across Australia. Crichton, who has previously spoken about his humble beginnings and strong family values, said the donation was “close to his heart.”
“This is more than just a deal,” Crichton told reporters. “It’s an opportunity to give back—to the club that gave me a platform and to the kids who need support and hope for a better future.”
The Bulldogs management hailed Crichton’s contributions as “nothing short of inspirational,” with club CEO Aaron Warburton describing him as a “leader on and off the field.”
With his act of selflessness, Crichton has not only strengthened the Bulldogs’ legacy but also cemented his place as one of the most admired figures in Australian sport.
This landmark deal and the resulting philanthropic efforts are expected to influence how athletes approach endorsements and community involvement going forward.