Edmonton Oilers Make History with Groundbreaking EA Sports Partnership
Edmonton, AB — April 28, 2025
In a historic first for professional hockey, the Edmonton Oilers have become the inaugural NHL team to sign a direct partnership deal with gaming giant EA Sports. The landmark agreement marks a significant evolution in the intersection of sports and digital entertainment, making the Oilers the first franchise to secure a revenue-sharing deal with a major video game developer.
Under the terms of the agreement, the Edmonton Oilers will receive a 30% interest in select EA Sports NHL franchise revenues, including future editions of the popular NHL video game series. This includes co-branded content, exclusive digital assets, and in-game features highlighting Oilers players, history, and branding. The deal aims to amplify fan engagement by integrating real-world team dynamics into immersive gameplay experiences.
“This is a monumental step not only for the Oilers but for the NHL and the entire gaming industry,” said Jeff Jackson, CEO of Hockey Operations for the Oilers. “We’re embracing innovation and giving our fans deeper, more interactive ways to connect with the team.”
EA Sports also celebrated the agreement, describing it as a model for future collaborations. “The Oilers are known for their legacy of excellence, and now they’re leading the way in digital engagement,” said Andrea Hopelain, SVP of EA Sports. “This partnership sets the stage for how sports franchises and gaming companies can create lasting value together.”
The deal is expected to generate millions in additional revenue for the Oilers and could influence similar agreements across the league. With digital platforms becoming an increasingly important part of the fan experience, this collaboration demonstrates how teams can expand their global footprint and commercial appeal.
As esports and gaming continue to rise, the Oilers have firmly planted themselves at the forefront of a new era for sports entertainment.