Liberty CEO says Hamilton interested in MotoGP team..
Liberty Media CEO Greg Maffei recently revealed that Formula 1 champion Lewis Hamilton has expressed interest in owning a MotoGP team. This came after Liberty Media announced its acquisition of an 86% stake in Dorna Sports, the organization behind MotoGP, in a $4.2 billion deal. Hamilton’s potential interest in MotoGP team ownership mirrors his passion for motorsports and his desire to expand his influence beyond Formula 1【6†source】【7†source】.
Maffei noted that Hamilton was among several high-profile individuals who immediately expressed interest in acquiring MotoGP teams following Liberty’s acquisition announcement. The allure of MotoGP, described by Maffei as an “unbelievably exciting product,” with racers pushing speeds of 220 mph in close quarters, is similar to the excitement surrounding Formula 1【6†source】【7†source】. Hamilton’s interest aligns with his broader involvement in motorsports, as he previously participated in cross-discipline events, including riding MotoGP bikes in promotional settings.
Hamilton’s entry into MotoGP could bring further exposure and excitement to the sport, particularly in markets like the United States, where MotoGP remains less prominent. Liberty Media’s success in revitalizing Formula 1, especially through its storytelling and digital media approach, offers hope for a similar transformation in MotoGP【8†source】. The focus on expanding MotoGP’s reach, especially in America, seems to resonate with Hamilton’s global appeal and business acumen
Hamilton’s potential involvement underscores the growing trend of athletes crossing into team ownership and investment, a reflection of the commercial opportunities that exist at the intersection of sport and business. If successful, Hamilton’s move could further bridge the gap between Formula 1 and MotoGP, two of the world’s premier racing series.
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